Clicking
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Book Reviews: Clicking: 16 Trends to Future Fit Your Life, Your Work, and Your Business


Clicking: 16 Trends to Future Fit Your Life, Your Work, and Your Business

 (Harperbusiness, January 1998; $14) Faith Popcorn and Lys Marigold Faith Popcorn, chairman of BrainReserve, a marketing consulting firm to the Fortune 500 and an internationally known speaker on consumer trends, identifies 16 of today's hottest trends. CLICK (courage, letting go, insight, commitment and know-how) helps readers understand the patterns of behavior that drive society and teaches them how to use that information to make better personal and professional choices about consumer trends.

Your Thoughts

"Clicking is a study of business and life trends. The author identifies a series of trends that may affect consumer buying habits and gives readers an opportunity to examine their own business and identify how a business can be positioned to take advantage of those trends. "Cocooning," for example, is a trend whereby people want to work from home. The Internet gives those people an opportunity to shop for homes while in the comfort of their own homes. "Popcorn's first book, Popcorn, is similar, and identifies trends that later became reality. She and her associates gather a great deal of informationto support their opinions and, in my opinion, the book is well-written. A must-read for people worried about their business surviving in today's world--and who isn't?"
Lynn Beckenhauer, branch manager, Dilbeck REALTORS® Better Homes and Gardens
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