News, Information & Hot Issues

[CALIFORNA REALTOR® EXPO 2009] 

REALTOR® Night Out: Bach to Rock

By day, attendees of CALIFORNIA REALTOR® EXPO 2009 will learn the latest in real estate trends and technologies and short-sale strategies. But when the Exhibit Hall closes, it’s time to rock—rock through the ages, that is.

Join your colleagues and unwind and enjoy the evening after a full day of sessions at REALTOR® Night Out festivities. This year’s featured entertainment is solo pianist Patrik “Piano” Maiani and his “Bach to Rock Show,” a fun and interactive genre-hopping performance that hits all the high notes from the last 300 years. Join Maiani as he takes you from Bach and Mozart to Chopin, Strauss, Joplin, and—Great Balls of Fire!—Jerry Lee Lewis.

This year’s REALTOR® Night Out also features a delicious buffet-style dinner, cocktails, a DJ, and dancing. We’ll see you on the dance floor! Tickets for this event are sold on a first-come, first-served basis and are $55 before Oct. 5; $65 on-site.

CALIFORNIA REALTOR® EXPO, the state’s largest real estate trade show, draws thousands of California’s key franchise execs, top producers, and vendors every year for educational, networking, and professional development opportunities. CALIFORNIA REALTOR® EXPO 2009 will be held in San Jose Oct. 6-8, at the San Jose Convention Center. This event is free to C.A.R. members, but requires registration. Tech Tuesday, a special pre-EXPO event, features a full day of comprehensive and hands-on training geared toward assisting today’s REALTOR®. Tech Tuesday is held Oct. 6. Registration is required to attend Tech Tuesday. Registration for Tech Tuesday only through Oct. 5 is $85 for members and $175 for non-members.

For more info visit www.realtorexpo.org to register.

Member Benefits

Exclusive MAP Discounts

>>Mobile Real Estate ID™ allows buyers to access property information, pictures, and agents’ contact info on their cell phone via text message, while allowing agents to capture the contact info of the potential buyer in real time. C.A.R. members will get unlimited access to the system and two free sign riders with their annual subscription of $89.99; no monthly fees. Visit www.MobileRealEstateID.com/CAR   for more details.

>>ReputationDefender ensures that your online reputation meets your professional standard of excellence. ReputationDefender’s reputation establishment and shaping strategies enable REALTORS® to improve Web-driven business, directly impacting acquisition and retention of clients.

>>MyReputation scours the public and deep Internet to report on your online reputation for as little as $10 per month. When harmful and incorrect information is published on the Web, ReputationDefender can remove each piece of unwanted content for $29.95.

>>MyEdge is the proactive PR solution for the Web. It organizes, optimizes, and publishes professional and personal information, ensuring California REALTORS®’ good names on the Web for as little as $89 per year.

>>MyPrivacy is the Web’s number one way to get your personal and family privacy back, and ReputationDefender will help you stop stalkers, telemarketers, and identity thieves by cutting off their supply of your personal data on the Web.

C.A.R. members receive 20 percent off MyReputation and MyPrivacy annual packages and 10 percent off MyEdge packages.

Visit www.reputationdefender.com/CAR to sign up.    

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Business Briefs & Bottom-line Boosters

SB 1461 Requires License Disclosure

>> Before you order the next print run of business cards and marketing materials, be sure to add your business license number. SB 1461 (Negrete McLeod), which became effective July 1, requires a real estate licensee to place his or her license identification number on all first-pointof-contact marketing materials and on home purchase agreements that you negotiate. First-point-of-contact materials include business cards, stationery, advertising flyers, and other materials designed to solicit the creation of a professional relationship. CALIFORNIA ASSOCIATION OF REALTORS®’ purchase agreement includes a field for the information. However, completing this information has not been mandatory up to this point.