The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) this week launched its 2009 consumer ad campaign, “Your Piece of California. Your Peace of Mind.” The goal of the campaign is to raise awareness of the REALTOR® brand and reinforce the professionalism of California REALTORS®, while addressing concerns home buyers and sellers may have about today’s market.

The 2009 campaign includes television and radio spots, online components, and search engine marketing.

For more information about this year’s campaign, please visit:
http://car.org/newsstand/newsreleases/2009adcampaign/